CPGS REFLECT CONVENIENCE TREND

Consumer packaged goods manufacturers, who have defined the tone and texture of supermarket shelves during the past half century, have also spent these years trying to make life easier for the consumer.Indeed, the can opener borders on obsolescence, with even the legendary Campbell's offering a pop-top can and planning the introduction of a handheld, microwavable soup in September.Pat Kirnan, a senior

Consumer packaged goods manufacturers, who have defined the tone and texture of supermarket shelves during the past half century, have also spent these years trying to make life easier for the consumer.

Indeed, the can opener borders on obsolescence, with even the legendary Campbell's offering a pop-top can and planning the introduction of a handheld, microwavable soup in September.

Pat Kirnan, a senior counselor with the Grocery Manufacturers of America, Washington, and presi

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