CRACKER-JACK TACTIC WINS SLOT AT WAL-MART

CHICAGO -- A new twin-pack size of Borden's Cracker Jack, suggested by Wal-Mart, is generating 23% more unit volume than its 8-ounce "value pack" and is expected to boost its tonnage 30% above last year's. Hayes Reilly, manager of national accounts for the firm based in Columbus, Ohio, said the new size was born in a "brainstorming" session with the retailer."Prior to 1993, Wal-Mart bought Cracker

CHICAGO -- A new twin-pack size of Borden's Cracker Jack, suggested by Wal-Mart, is generating 23% more unit volume than its 8-ounce "value pack" and is expected to boost its tonnage 30% above last year's. Hayes Reilly, manager of national accounts for the firm based in Columbus, Ohio, said the new size was born in a "brainstorming" session with the retailer.

"Prior to 1993, Wal-Mart bought Cracker Jack only on an in-and-out basis for seasonal events. In March 1993 we were able to sec

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TAGS: Walmart