Crackers

Sales of crackers are up thanks to consumer interest in saving money by entertaining at home. According to SymphonyIRI Group's 2010 State of the Snack Industry Report, 44% of consumers entertain family and friends at home instead of going out. Many are feeding their guests crackers, with one in four (25%) preferring the snack over other options during special occasions/entertainment snack occasions,

Sales of crackers are up thanks to consumer interest in saving money by entertaining at home. According to SymphonyIRI Group's 2010 State of the Snack Industry Report, 44% of consumers entertain family and friends at home instead of going out. Many are feeding their guests crackers, with one in four (25%) preferring the snack over other options during special occasions/entertainment snack occasions, according to its findings.

Portable packs have also spurred sales of the grab-and-go s

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