CRAYOLA CHANGES MARKETING TO ACCOUNT-SPECIFIC PROGRAM

SAN FRANCISCO -- The maker of the Crayola brand line of products, Binney & Smith Inc., Easton, Pa., has shifted its focus from national to account-specific consumer promotions -- a change that will be apparent next year."Retailers are more savvy these days and are demanding programs to meet their goals. I think you're hearing a lot of that today," said Mitchell Weissbein, manager of consumer promotion

SAN FRANCISCO -- The maker of the Crayola brand line of products, Binney & Smith Inc., Easton, Pa., has shifted its focus from national to account-specific consumer promotions -- a change that will be apparent next year.

"Retailers are more savvy these days and are demanding programs to meet their goals. I think you're hearing a lot of that today," said Mitchell Weissbein, manager of consumer promotion for the company, a wholly owned subsidiary of Hallmark Cards. "Binney & Smi

Register to view the full article

test - Advanced Registered User

Already a member? .