CRAYON LID'S THE DRAW IN CEREAL PROMOTION

MINNEAPOLIS -- Paperboard canisters topped with domed friction-fit lids in primary colors draw attention to a crayon promotion General Mills is using for its Cheerios and Trix ready-to-eat cereals.The thermoformed lid imparts a crayon-like look to the package and can double as a bowl or crayon holder."We're always looking for unique promotions," said Kathryn Newton, a spokeswoman for General Mills.

MINNEAPOLIS -- Paperboard canisters topped with domed friction-fit lids in primary colors draw attention to a crayon promotion General Mills is using for its Cheerios and Trix ready-to-eat cereals.

The thermoformed lid imparts a crayon-like look to the package and can double as a bowl or crayon holder.

"We're always looking for unique promotions," said Kathryn Newton, a spokeswoman for General Mills. "We think the package adds a fun quality for kids while providing some value

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