THE CREAM DE LA CREME

They may only be be pint-sized, but superpremium ice cream brands are taking up a bigger share of space in many supermarkets today.Led by national manufacturers Haagen-Dazs and Ben & Jerry's, the superpremium segment is also scooping up an increasing percentage of ice cream sales, said 15 retailers and other industry sources contacted by SN."The category is growing in popularity because customers

They may only be be pint-sized, but superpremium ice cream brands are taking up a bigger share of space in many supermarkets today.

Led by national manufacturers Haagen-Dazs and Ben & Jerry's, the superpremium segment is also scooping up an increasing percentage of ice cream sales, said 15 retailers and other industry sources contacted by SN.

"The category is growing in popularity because customers find the flavors exciting and like to indulge in them," said Cheryl Roberts

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