CREATING A STIR

Category management in the pasta sauce aisle is helping retailers "pour" through the thickening assortment of new varieties.Many retailers have teamed with one of the three leading vendors -- Lipton Co., Borden Foods and Campbell Soup Co. -- to help choose a category management program, while others have chosen to go it alone. Further, some retailers remain on the sidelines, either studying category

Category management in the pasta sauce aisle is helping retailers "pour" through the thickening assortment of new varieties.

Many retailers have teamed with one of the three leading vendors -- Lipton Co., Borden Foods and Campbell Soup Co. -- to help choose a category management program, while others have chosen to go it alone. Further, some retailers remain on the sidelines, either studying category management for implementation, or already deciding not to use the concept at all.

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