CREATIVE MARKETING URGED TO EXPAND SPECIAL INTEREST

UNIVERSAL CITY, Calif. -- The video industry needs more creative marketing to expand sales of special interest products, said Philip Kent, president of Turner Home Entertainment, Atlanta. "If we are looking at, for argument's sake, a $10 billion sell-through market in 1997, I believe a huge chunk of that could well be generated by non-theatrical product," he said. Kent spoke at the fifth annual convention

UNIVERSAL CITY, Calif. -- The video industry needs more creative marketing to expand sales of special interest products, said Philip Kent, president of Turner Home Entertainment, Atlanta. "If we are looking at, for argument's sake, a $10 billion sell-through market in 1997, I believe a huge chunk of that could well be generated by non-theatrical product," he said. Kent spoke at the fifth annual convention of the Special Interest Video Association, held here last month. Much of Turner's origin

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