CREATURE COMFORTS

Supermarkets are stocking a greater assortment of products for birds and small animals, as part of an ongoing effort to effectively compete in the pet category with mass merchants and specialty stores."The reason for this expansion is that, in the 1980s, grocery stores saw their business being stolen by mass merchants and club stores, to some degree, and in the 1990s, they watched their other flank

Supermarkets are stocking a greater assortment of products for birds and small animals, as part of an ongoing effort to effectively compete in the pet category with mass merchants and specialty stores.

"The reason for this expansion is that, in the 1980s, grocery stores saw their business being stolen by mass merchants and club stores, to some degree, and in the 1990s, they watched their other flank being eaten into by the pet superstores," said Don Stuart, partner at Cannondale Assoc

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