CRISIS MANAGEMENT

Foodborne illnesses dominated the headlines this year. A nationwide outbreak of E. coli infections brought the spinach industry to its knees. More than 200 people were sickened, and three died as a result of the outbreak linked to spinach grown in California's Salinas Valley. The Food and Drug Administration advised consumers not to eat fresh spinach, and that effectively shut down the industry. Retailers

Foodborne illnesses dominated the headlines this year.

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