CROSS-MERCHANDISING PUFFS VALENTINE CAKES

Aggressive cross-merchandising helped sweeten sales in bakery departments across the country this Valentine's Day.Promoting cakes and cookies along with roses, greeting cards and stuffed animals provided increased sales by easing decision-making dilemmas for shoppers, particularly men, several retailers said.E.W. James & Sons, a 16-unit retailer based in Union City, Tenn., offered a sweetheart package

Aggressive cross-merchandising helped sweeten sales in bakery departments across the country this Valentine's Day.

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