CROSS PROMOTION FASHIONS ERICKSON'S GADGET UPSWING

HUDSON Wis. -- Erickson's Diversified Corp. here has put a new spin on upscale gourmet gadgets with a freestanding fixture cross merchandised at produce and the bakery-deli area.The 18-store chain garners about $600 per week in incremental sales at a 40% profit margin at one of its three stores that began testing the display fixture last month.Shelf turns have been hot and heavy since the 4-feet-deep-by-6-feet-wide

HUDSON Wis. -- Erickson's Diversified Corp. here has put a new spin on upscale gourmet gadgets with a freestanding fixture cross merchandised at produce and the bakery-deli area.

The 18-store chain garners about $600 per week in incremental sales at a 40% profit margin at one of its three stores that began testing the display fixture last month.

Shelf turns have been hot and heavy since the 4-feet-deep-by-6-feet-wide and 4-feet-high rack has been cross merchandised at these hi

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