CROSS PROMOTIONS CALLED BIG SCORERS FOR SEASONAL EVENTS

ORLANDO, Fla. -- More supermarkets are driving their seasonal nonfood promotions across department lines and reaping big rewards. Marsh Supermarkets, Indianapolis, is one case in point.Thousands of heavy-gauge stainless-steel omelet pans, retailing for $19.99, were sold under a themed Mother's Day promotion -- "Breakfast on Us." As part of the value-added promotion, shoppers who purchased the pans

ORLANDO, Fla. -- More supermarkets are driving their seasonal nonfood promotions across department lines and reaping big rewards. Marsh Supermarkets, Indianapolis, is one case in point.

Thousands of heavy-gauge stainless-steel omelet pans, retailing for $19.99, were sold under a themed Mother's Day promotion -- "Breakfast on Us." As part of the value-added promotion, shoppers who purchased the pans received more than $9.40 in free bacon, eggs, biscuits, butter and juice.

"Our

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TAGS: Walmart