CROSS-PROMOTIONS SET FOR 'GUMP' TO FLOAT IN

Retailer-designed video cross-promotions will get a jump start when "Forrest Gump" comes out later this week. Seizing an opportunity caused by the lack of national tie-in partners for the multiple-Academy Award winning film, retailers have created their own cross-promotions with related products. These include shrimp, chocolates and the two Forrest Gump cookbooks, all closely recalling themes in the

Retailer-designed video cross-promotions will get a jump start when "Forrest Gump" comes out later this week. Seizing an opportunity caused by the lack of national tie-in partners for the multiple-Academy Award winning film, retailers have created their own cross-promotions with related products. These include shrimp, chocolates and the two Forrest Gump cookbooks, all closely recalling themes in the movie.

"Forrest Gump" will be released by Paramount Home Video, Hollywood, on Thursday

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