CROSS-PROMOTIONS SET FOR 'GUMP' TO FLOAT IN

Retailer-designed video cross-promotions will get a jump start when "Forrest Gump" comes out later this week. Seizing an opportunity caused by the lack of national tie-in partners for the multiple-Academy Award winning film, retailers have created their own cross-promotions with related products. These include shrimp, chocolates and the two Forrest Gump cookbooks, all closely recalling themes in the

Retailer-designed video cross-promotions will get a jump start when "Forrest Gump" comes out later this week. Seizing an opportunity caused by the lack of national tie-in partners for the multiple-Academy Award winning film, retailers have created their own cross-promotions with related products. These include shrimp, chocolates and the two Forrest Gump cookbooks, all closely recalling themes in the movie.

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