CROSS-PROMOTIONS SURGING: RETAIL SURVEY

Cross-promotion with video is now a widespread practice among supermarkets, according to results of a survey from Brand Marketing and Supermarket News due to be presented this week.ps on retailers' lists of desired promotional elements is a strong rebate offer, cited by 30% of respondents. This was followed closely by cooperation from other departments (27%), size of the marketing campaign (24%) and

Cross-promotion with video is now a widespread practice among supermarkets, according to results of a survey from Brand Marketing and Supermarket News due to be presented this week.

ps on retailers' lists of desired promotional elements is a strong rebate offer, cited by 30% of respondents. This was followed closely by cooperation from other departments (27%), size of the marketing campaign (24%) and information about the promotion (22%). (Multiple responses were allowed.)

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