CROSSING THE AISLES

Center Store items are becoming increasingly important to retailers interested in promoting meal solutions.Cross merchandising dry grocery items with other Center Store products, or tying-in dry groceries with other departments, is helping chains blur the lines of departmentalization.A successful cross-merchandising program is one that includes several different store departments, said Mike Welch,

Center Store items are becoming increasingly important to retailers interested in promoting meal solutions.

Cross merchandising dry grocery items with other Center Store products, or tying-in dry groceries with other departments, is helping chains blur the lines of departmentalization.

A successful cross-merchandising program is one that includes several different store departments, said Mike Welch, assistant category manager for snacks at Food Lion, Salisbury, N.C. "We're doi

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