CROSSING THE CHANNELS

The preliminary findings of the American Greetings Research Council's research on the marketing of vitamins have been released. Here are some of the findings:cines.Several retailers across channels are using fixtures and brochures to educate consumers.Supermarkets with pharmacies sell a lot more vitamins than those without pharmacies.Sales of mineral supplements for the same period were almost $514

The preliminary findings of the American Greetings Research Council's research on the marketing of vitamins have been released. Here are some of the findings:

cines.

Several retailers across channels are using fixtures and brochures to educate consumers.

Supermarkets with pharmacies sell a lot more vitamins than those without pharmacies.

Sales of mineral supplements for the same period were almost $514 million, while sales in a second category (which incl

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