CROSSING THE FINISH LINE

To save money and create more in-store excitement, manufacturers increasingly are collaborating with each other to sponsor joint product sampling and demonstrations.Such events typically work like this: Two food manufacturers team up and conduct a joint demo program that showcases each of their products, side by side on the same table in the same stores at the same time. Ideally, the products complement

To save money and create more in-store excitement, manufacturers increasingly are collaborating with each other to sponsor joint product sampling and demonstrations.

Register to view the full article