CROSSING OVER

With new products that blend candy and other food categories, candy makers hope to expand sales by capitalizing on their well-known brands.Such products present retailers with questions, though: Who is buying these items? How should they merchandise a product that could belong in more than one section of the store?The new products are diverse in category. Hershey's has launched SnackBarz (crispy rice

With new products that blend candy and other food categories, candy makers hope to expand sales by capitalizing on their well-known brands.

Such products present retailers with questions, though: Who is buying these items? How should they merchandise a product that could belong in more than one section of the store?

The new products are diverse in category. Hershey's has launched SnackBarz (crispy rice and marshmallow with chocolate) and Hershey's Cookies (chocolate-covered).

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