CRUMBLING SALES

As grocers report recent stagnant sales in the cookie and cracker categories, industry observers point to the weak economy and unimpressive manufacturer support as reasons for the lackadaisical sales.Most do agree, however, as to which brands top the list of consumers' current preferences.Both fields are clearly dominated by traditional brands like Oreos and Ritz. The growth of the specialty and import

As grocers report recent stagnant sales in the cookie and cracker categories, industry observers point to the weak economy and unimpressive manufacturer support as reasons for the lackadaisical sales.

Most do agree, however, as to which brands top the list of consumers' current preferences.

Both fields are clearly dominated by traditional brands like Oreos and Ritz. The growth of the specialty and import segment appears to have stalled, with the natural and organic categorie

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