CRUMMY NO MORE

The biggest names in the cracker business are thinning out, and the results are looking good to retailers.Supermarket buyers and merchandisers say the new crop of crackers -- which typically have had a third to a half of their fat content removed -- are tastier than previous mainstream attempts. And they carry well known brand names to boot.They are attracting enough immediate consumer interest --

The biggest names in the cracker business are thinning out, and the results are looking good to retailers.

Supermarket buyers and merchandisers say the new crop of crackers -- which typically have had a third to a half of their fat content removed -- are tastier than previous mainstream attempts. And they carry well known brand names to boot.

They are attracting enough immediate consumer interest -- and getting enough vendor support -- for chains to slip them comfortably into

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