CRUSTY BREAD HEADS FRESH PATH AT NEW JEWEL UNIT

MELROSE PARK, Ill. (FNS) -- Jewel Food Stores' crusty bread program is heading the chain's fresh-food focus in its newly built prototype store in the Chicago suburb of Naperville.While the store places strong emphasis on fresh foods throughout, the bread program greets customers first as they enter the unit.With this up-front display, the chain is depending on presentation and instant eye appeal to

MELROSE PARK, Ill. (FNS) -- Jewel Food Stores' crusty bread program is heading the chain's fresh-food focus in its newly built prototype store in the Chicago suburb of Naperville.

While the store places strong emphasis on fresh foods throughout, the bread program greets customers first as they enter the unit.

With this up-front display, the chain is depending on presentation and instant eye appeal to rack up sales of crusty bread, and to warm up shoppers for other fresh-food p

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