CUB AD CLAWS BACK ON PRICE COMPARISON

ATLANTA -- Countering a price comparison here by Winn-Dixie, Cub Foods compared its prices on selected baked and salty snacks with those at Winn-Dixie, Kroger and Publix in a newspaper ad last month.In the bottom half of the full-page ad, Cub Foods listed its Value Plus membership prices on the items, showing them as lower than Winn-Dixie's discounted prices and Kroger's and Publix's regular prices.

ATLANTA -- Countering a price comparison here by Winn-Dixie, Cub Foods compared its prices on selected baked and salty snacks with those at Winn-Dixie, Kroger and Publix in a newspaper ad last month.

In the bottom half of the full-page ad, Cub Foods listed its Value Plus membership prices on the items, showing them as lower than Winn-Dixie's discounted prices and Kroger's and Publix's regular prices. Value Plus is Cub's frequent shopper program.

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