CUB FOODS TARGETS HISPANICS WITH NEW INITIATIVE

STILLWATER, Minn. -- Cub Foods here, the retail division of the Eden Prairie, Minn.- based Supervalu, has committed to a new Hispanic marketing initiative to be launched this fall.The program will initially be concentrated in the Denver and Chicago markets, according to Monica Schierbaum, director of retail advertising for Cub Foods. The number of stores has not yet been determined, but the program

STILLWATER, Minn. -- Cub Foods here, the retail division of the Eden Prairie, Minn.- based Supervalu, has committed to a new Hispanic marketing initiative to be launched this fall.

The program will initially be concentrated in the Denver and Chicago markets, according to Monica Schierbaum, director of retail advertising for Cub Foods. The number of stores has not yet been determined, but the program may expand in time, she added.

"The Hispanic market is the largest-growing eth

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TAGS: Supervalu