CUB INCREASES VARIETY IN ITS CEREAL AISLES

STILLWATER, Minn. -- Cub Foods is rolling out a shelf-management strategy in the cereal aisle that increases the varieties within its cereal assortments offered to consumers, said a Cub Foods official here.The new strategy, a spinoff from an earlier, industry-sponsored study in which Cub Foods participated, departs from the currently prevalent objective of trimming stockkeeping units as a way to increase

STILLWATER, Minn. -- Cub Foods is rolling out a shelf-management strategy in the cereal aisle that increases the varieties within its cereal assortments offered to consumers, said a Cub Foods official here.

The new strategy, a spinoff from an earlier, industry-sponsored study in which Cub Foods participated, departs from the currently prevalent objective of trimming stockkeeping units as a way to increase profits and efficiencies within grocery departments.

"We have not reduce

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