CULTIVATING TASTES

An increasing number of demonstrations featuring Center Store products may be evidence that a taste is worth more than its weight in promotional dollars.All the retailers SN polled said they're running more in-store sampling/demos now than a year ago."We do about 60 demos a week," said Bill Hayes, demo coordinator at Central Market, Austin, Texas, the epicurean superstore operated by San Antonio-based

An increasing number of demonstrations featuring Center Store products may be evidence that a taste is worth more than its weight in promotional dollars.

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