An increasing number of demonstrations featuring Center Store products may be evidence that a taste is worth more than its weight in promotional dollars.
All the retailers SN polled said they're running more in-store sampling/demos now than a year ago.
"We do about 60 demos a week," said Bill Hayes, demo coordinator at Central Market, Austin, Texas, the epicurean superstore operated by San Antonio-based H.E. Butt Grocery Co. "Saturday is our biggest day. We shoot for about 1