CULTURE CASH

The American landscape and the ethnic landscape are fast becoming one and the same.It's a trend long borne out by Census findings, and retailers, forever fine-tuning their product assortments to appeal to the broadest range of consumers, are taking steps to ensure that what is on their shelves meets the needs of an increasingly diverse customer base.For supermarkets, perhaps no part of the store is

The American landscape and the ethnic landscape are fast becoming one and the same.

It's a trend long borne out by Census findings, and retailers, forever fine-tuning their product assortments to appeal to the broadest range of consumers, are taking steps to ensure that what is on their shelves meets the needs of an increasingly diverse customer base.

For supermarkets, perhaps no part of the store is more strategically important in reaching out to ethnic shoppers than the

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