CURIOUS QUESTION: DO SHOPPERS RECOGNIZE SUPERMARKETS?

Results of a survey of food shoppers published in last week's SN raise a couple of questions that are entirely unexpected, yet so fundamental to the food distribution industry that they must be considered further.The questions are these: Do shoppers readily identify what kinds of stores they are in to buy food, and how do they define what constitutes "shopping"?The answers to those questions seem

Results of a survey of food shoppers published in last week's SN raise a couple of questions that are entirely unexpected, yet so fundamental to the food distribution industry that they must be considered further.

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