CURIOUS QUESTION: DO SHOPPERS RECOGNIZE SUPERMARKETS?

Results of a survey of food shoppers published in last week's SN raise a couple of questions that are entirely unexpected, yet so fundamental to the food distribution industry that they must be considered further.The questions are these: Do shoppers readily identify what kinds of stores they are in to buy food, and how do they define what constitutes "shopping"?The answers to those questions seem

Results of a survey of food shoppers published in last week's SN raise a couple of questions that are entirely unexpected, yet so fundamental to the food distribution industry that they must be considered further.

The questions are these: Do shoppers readily identify what kinds of stores they are in to buy food, and how do they define what constitutes "shopping"?

The answers to those questions seem obvious on the surface, yet a survey conducted in August by WSL Strategic Retai

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