CURRENT TRENDS BODE WELL FOR PHONE CARD SALES

A broad demographic demand, falling price points and industry consolidation are positive trends pushing prepaid telecommunications products to multibillion-dollar levels.When prepaid calling cards first emerged as a product line in supermarkets in the '90s, the main target customers were credit-challenged and ethnic consumers making a lot of long-distance calls, primarily to Latin America. While these

A broad demographic demand, falling price points and industry consolidation are positive trends pushing prepaid telecommunications products to multibillion-dollar levels.

When prepaid calling cards first emerged as a product line in supermarkets in the '90s, the main target customers were credit-challenged and ethnic consumers making a lot of long-distance calls, primarily to Latin America. While these are still key markets, the average consumer for prepaid calling cards has become th

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