CUSTOM MADE

These are hard times for the carbonated soft drink business. Once Americans' drink of choice, sodas now face stiff competition from other beverages, chiefly water and energy drinks.Soft-drink makers are fighting back with new package sizes, configurations and designs. Can they reverse soda's bad fortunes, though?Package design is getting a makeover. Pepsi One's package now sports black and silver

These are hard times for the carbonated soft drink business. Once Americans' drink of choice, sodas now face stiff competition from other beverages, chiefly water and energy drinks.

Soft-drink makers are fighting back with new package sizes, configurations and designs. Can they reverse soda's bad fortunes, though?

Package design is getting a makeover. Pepsi One's package now sports black and silver graphics, and in September, Coca-Cola will relaunch a modern look for its fruit

Register to view the full article

Already a member? .