These are hard times for the carbonated soft drink business. Once Americans' drink of choice, sodas now face stiff competition from other beverages, chiefly water and energy drinks.
Soft-drink makers are fighting back with new package sizes, configurations and designs. Can they reverse soda's bad fortunes, though?
Package design is getting a makeover. Pepsi One's package now sports black and silver graphics, and in September, Coca-Cola will relaunch a modern look for its fruit