CUSTOMER DISCONNECT

Supermarket operators spend a lot of time doing nice things for their customers: Promotions are arranged; prices are consistently competitive, or reduced; ads are run, and so on.But do customers appreciate, or even understand, what all these activities are all about? Maybe not. At least so it seemed during an amusing -- and distressing -- segment of a "Speaks '98" presentation at last week's convention

Supermarket operators spend a lot of time doing nice things for their customers: Promotions are arranged; prices are consistently competitive, or reduced; ads are run, and so on.

But do customers appreciate, or even understand, what all these activities are all about? Maybe not. At least so it seemed during an amusing -- and distressing -- segment of a "Speaks '98" presentation at last week's convention of the Food Marketing Institute in Chicago.

Speaks is the FMI's showiest e

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