CUSTOMER FEEDBACK IS CRUCIAL AS FOODINI'S STANDS ALONE

PHOENIX -- Chevron Corp., the San Ramon, Calif.-based petroleum giant, has opened its first stand-alone Foodini's here with some fine-tuning that reflects customer feedback, officials said.The unit, without an adjacent Chevron fueling facility, got its send-off on August 18 with an aggressive marketing campaign that includes spot radio commercials, ads in regional consumer magazines such as Sunset,

PHOENIX -- Chevron Corp., the San Ramon, Calif.-based petroleum giant, has opened its first stand-alone Foodini's here with some fine-tuning that reflects customer feedback, officials said.

The unit, without an adjacent Chevron fueling facility, got its send-off on August 18 with an aggressive marketing campaign that includes spot radio commercials, ads in regional consumer magazines such as Sunset, and the direct-mailing of a four-minute, descriptive video to selected households in t

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