CUSTOMER-FRIENDLY FOCUS ARRIVES AT SPARTAN

GRAND RAPIDS, Mich. -- More upscale assortments and an emphasis on better-for-you categories in Center Store are changing the shopping experience at Spartan Stores.These key changes are also aimed at driving sales gains, as the distributor-retailer here resets its corporate-owned stores to make them more consumer-centric. Spartan has completed remodels and/or resets at eight of its 54 conventional

GRAND RAPIDS, Mich. -- More upscale assortments and an emphasis on better-for-you categories in Center Store are changing the shopping experience at Spartan Stores.

These key changes are also aimed at driving sales gains, as the distributor-retailer here resets its corporate-owned stores to make them more consumer-centric. Spartan has completed remodels and/or resets at eight of its 54 conventional supermarkets and expects to do so at more than 30 by next spring as part of the turnaro

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