A CUSTOMER SERVICE

LANDOVER, Md. -- When Giant Food here began mapping out the objectives of its category management program, it made sure one aspect was clear -- the consumer comes first.Three years later, that same principle still holds true.Giant's initiative differs from chains that have focused on the supply side of the management process -- negotiating the best deal of the day. Instead, Giant targets the consumer,

LANDOVER, Md. -- When Giant Food here began mapping out the objectives of its category management program, it made sure one aspect was clear -- the consumer comes first.

Three years later, that same principle still holds true.

Giant's initiative differs from chains that have focused on the supply side of the management process -- negotiating the best deal of the day. Instead, Giant targets the consumer, first centering on products its consumers want and then working with sup

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