CUSTOMERS NEED COMMITMENT, URGES RETAILER

MINNEAPOLIS -- The No. 1 priority at Stew Leonard's is satisfying the customer -- no overcooked turkeys, no reluctant employees, no indifference on anybody's part.Ever since its beginnings as a small dairy store, the three-unit independent retailer, based in Danbury, Conn., has curried customer loyalty. In fact, a huge rock at the entrance to each of the stores is inscribed with this message: "Rule

MINNEAPOLIS -- The No. 1 priority at Stew Leonard's is satisfying the customer -- no overcooked turkeys, no reluctant employees, no indifference on anybody's part.

Ever since its beginnings as a small dairy store, the three-unit independent retailer, based in Danbury, Conn., has curried customer loyalty. In fact, a huge rock at the entrance to each of the stores is inscribed with this message: "Rule #1: The customer is always right. Rule #2: If the customer is wrong, reread Rule #1."<

Register to view the full article