CUTTING EDGE

LOUISVILLE, Ky. -- Kroger Co. is looking to slice more opportunity from its chef-made meals program with a new marketing twist that could be a prototype for more to come, SN has learned.At a remodeled store here where the fresh foods section has been tripled in size and the prepared foods case brought up front, a dinner-time carvery, as well as a whole team of certified chefs, has been added.On weekday

LOUISVILLE, Ky. -- Kroger Co. is looking to slice more opportunity from its chef-made meals program with a new marketing twist that could be a prototype for more to come, SN has learned.

At a remodeled store here where the fresh foods section has been tripled in size and the prepared foods case brought up front, a dinner-time carvery, as well as a whole team of certified chefs, has been added.

On weekday evenings, in a scene reminiscent of Wegmans Food Markets, Rochester, N.Y.

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TAGS: Kroger