THE CYBER-COUPON CONNECTION

As consumer packaged goods manu-facturers get more comfortable with Internet coupons, many are exploring more sophisticated ways to use them, like linking them to online surveys, rewards programs, targeted e-mail newsletters and retail frequent-shopper programs."We want to be where our consumers are," said Rose Grabowski, vice president, value development, Mott's, which recently beefed up its online

As consumer packaged goods manu-

facturers get more comfortable with Internet coupons, many are exploring more sophisticated ways to use them, like linking them to online surveys, rewards programs, targeted e-mail newsletters and retail frequent-shopper programs.

"We want to be where our consumers are," said Rose Grabowski, vice president, value development, Mott's, which recently beefed up its online coupon program.

Indeed, consumers are on the Web -- and looking

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