THE CYBERSPACE EFFECT

Many retailers, reacting to the fast-growing (though still statistically small) percentage of on-line sales, are discovering that competing in this uncharted arena could change the nature of their traditional type of "physical" retailing as well.Even as brick-and-mortar retailers vie with cyberspace-only companies for customers, for example, they can use Internet technologies to dramatically lower

Many retailers, reacting to the fast-growing (though still statistically small) percentage of on-line sales, are discovering that competing in this uncharted arena could change the nature of their traditional type of "physical" retailing as well.

Even as brick-and-mortar retailers vie with cyberspace-only companies for customers, for example, they can use Internet technologies to dramatically lower the cost of their business-to-business communications. Indeed, the Uniform Code Council

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