D'AGOSTINO LINKS MOMS, CEREAL

LARCHMONT, N.Y. -- D'Agostino Supermarkets here used a Mother's Day promotion to boost its private-label cereal sales.The cover of the chain's in-store circular pictured a cereal breakfast complete with juice, toast and fresh fruit. The ad began with "Love Your Mother! She's the best Mom you've ever had in your whole life -- the least you can do is give her breakfast in bed. A simple bowl of President's

LARCHMONT, N.Y. -- D'Agostino Supermarkets here used a Mother's Day promotion to boost its private-label cereal sales.

The cover of the chain's in-store circular pictured a cereal breakfast complete with juice, toast and fresh fruit. The ad began with "Love Your Mother! She's the best Mom you've ever had in your whole life -- the least you can do is give her breakfast in bed. A simple bowl of President's Choice cereal with fresh fruit, juice and toast will start her day off with a smi

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