DAILY DATA SEEN BOOSTING BROKER ROLE

TAMPA, Fla. -- Daily store-specific scan data will allow brokers to do their job for manufacturers with more precision, said Tom Christal, president of a 47-year-old broker company based in San Antonio. "Executing with precision" at store level has been the neglected part of category management and Efficient Consumer Response, he added. Christal spoke here earlier this month at MarkeTechnics, the

TAMPA, Fla. -- Daily store-specific scan data will allow brokers to do their job for manufacturers with more precision, said Tom Christal, president of a 47-year-old broker company based in San Antonio. "Executing with precision" at store level has been the neglected part of category management and Efficient Consumer Response, he added. Christal spoke here earlier this month at MarkeTechnics, the Food Market Institute's annual convention on integrating technology with merchandising and operat

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