DAIRY AND GROCERY TIE-IN DOUBLES SALES AT KROGER

CHICAGO -- Kroger doubled the sales of refrigerated puddings and pasta products at three of its Cincinnati marketing area stores by cross-merchandising the products at grocery aisles.The sales results surfaced in a limited test of the cross-merchandising strategy started at three stores in February, Mike Schultz, group category manager for grocery, told SN after his talk on category management in

CHICAGO -- Kroger doubled the sales of refrigerated puddings and pasta products at three of its Cincinnati marketing area stores by cross-merchandising the products at grocery aisles.

The sales results surfaced in a limited test of the cross-merchandising strategy started at three stores in February, Mike Schultz, group category manager for grocery, told SN after his talk on category management in the dairy department during the Food Marketing Institute annual convention here.

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TAGS: Kroger Dairy