DAIRY: THE DARLING OF PRIVATE LABEL

SEATTLE (FNS) -- As "ground zero" in the evolution of private-label fresh products, the dairy case has provided a long history of wealth and opportunity for retailers. While consumers have traditionally viewed items such as milk, cheese, juice and eggs as commodities, retailers are using these day-to-day items to strengthen the freshness image of the stores, operators say.Image is not the only benefit

SEATTLE (FNS) -- As "ground zero" in the evolution of private-label fresh products, the dairy case has provided a long history of wealth and opportunity for retailers. While consumers have traditionally viewed items such as milk, cheese, juice and eggs as commodities, retailers are using these day-to-day items to strengthen the freshness image of the stores, operators say.

Image is not the only benefit being reaped. The dairy department is proving itself as the darling of private labe

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