DAIRY: THE DARLING OF PRIVATE LABEL

SEATTLE (FNS) -- As "ground zero" in the evolution of private-label fresh products, the dairy case has provided a long history of wealth and opportunity for retailers. While consumers have traditionally viewed items such as milk, cheese, juice and eggs as commodities, retailers are using these day-to-day items to strengthen the freshness image of the stores, operators say.Image is not the only benefit

SEATTLE (FNS) -- As "ground zero" in the evolution of private-label fresh products, the dairy case has provided a long history of wealth and opportunity for retailers. While consumers have traditionally viewed items such as milk, cheese, juice and eggs as commodities, retailers are using these day-to-day items to strengthen the freshness image of the stores, operators say.

Register to view the full article