DAIRY-DELI-BAKE 2002

ORLANDO, Fla. -- Retailers are still missing opportunities to sell dairy, deli and bakery products to the Hispanic market, largely because they don't understand how to earn the loyalty of this segment, a consultant said, addressing a group at the International Dairy-Deli-Bakery Association's annual convention here.While they are avid shoppers of the dairy case and other fresh departments, Hispanic

ORLANDO, Fla. -- Retailers are still missing opportunities to sell dairy, deli and bakery products to the Hispanic market, largely because they don't understand how to earn the loyalty of this segment, a consultant said, addressing a group at the International Dairy-Deli-Bakery Association's annual convention here.

While they are avid shoppers of the dairy case and other fresh departments, Hispanic shoppers are not being reached at the emotional level that effective marketing programs

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