DAIRY MAY BENEFIT FORM ECR, TOO

BOSTON -- The concept of Efficient Consumer Response was created with dry grocery as its focal point, but the dairy department can achieve benefits too.So says Hope Mandel, senior corporate account manager of retailer services at Nielsen Market Research, Norwalk, Conn., who spoke on ECR in the dairy at a recent conference held here by the New England Dairy-Deli-Bakery Association.ECR is the food industry's

BOSTON -- The concept of Efficient Consumer Response was created with dry grocery as its focal point, but the dairy department can achieve benefits too.

So says Hope Mandel, senior corporate account manager of retailer services at Nielsen Market Research, Norwalk, Conn., who spoke on ECR in the dairy at a recent conference held here by the New England Dairy-Deli-Bakery Association.

ECR is the food industry's effort to improve the way products are distributed from suppliers to

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TAGS: Dairy