DAIRY PLANS '3-A-DAY' CAMPAIGN FOR KIDS

ROSEMONT, Ill. -- Borrowing a few ideas from the successful 5 A Day produce campaign, the dairy industry is about to roll out a major new marketing initiative that aims to boost consumption of milk, yogurt and cheese.To encourage three servings of dairy a day, the multi-year campaign, dubbed "3-A-Day," will target mothers of young children. Print advertisements in national consumer magazines, mailings

ROSEMONT, Ill. -- Borrowing a few ideas from the successful 5 A Day produce campaign, the dairy industry is about to roll out a major new marketing initiative that aims to boost consumption of milk, yogurt and cheese.

To encourage three servings of dairy a day, the multi-year campaign, dubbed "3-A-Day," will target mothers of young children. Print advertisements in national consumer magazines, mailings to consumers, point-of-sale materials in supermarkets and seemingly ubiquitous imag

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TAGS: Dairy