DAIRY PROMOTING WEIGHT LOSS, HEALTHY DIETS THIS SUMMER

NEW YORK -- Retailers might soon see an increase in dairy sales as two new promotions targeting women position dairy products as healthful food choices and as weight-loss products.Aimed at mothers, the 3-A-Day of Dairy campaign's "Try 3 for 3" promotion offers $5 rebates to families who buy milk, cheese and yogurt every week for three consecutive weeks. In supermarkets, consumers will have a chance

NEW YORK -- Retailers might soon see an increase in dairy sales as two new promotions targeting women position dairy products as healthful food choices and as weight-loss products.

Aimed at mothers, the 3-A-Day of Dairy campaign's "Try 3 for 3" promotion offers $5 rebates to families who buy milk, cheese and yogurt every week for three consecutive weeks. In supermarkets, consumers will have a chance to taste the merchandise: About 30 retailers will conduct 7,700 sampling days featurin

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Dairy