DAIRY PROMOTION DRIVES SHOPPERS TO FRESH PRODUCE

SYRACUSE, N.Y. - For the first time, Penn Traffic Co. ran a dairy promotion that drove shoppers into its produce departments.The company, which owns and operates 110 supermarkets in four states under the banners of P&C Markets, Quality Markets, Bi-Lo and Riverside, focused on salads with the promotion to tap into consumers' annual resolutions to lose weight or at least cut their calorie intake.Launched

SYRACUSE, N.Y. - For the first time, Penn Traffic Co. ran a dairy promotion that drove shoppers into its produce departments.

The company, which owns and operates 110 supermarkets in four states under the banners of P&C Markets, Quality Markets, Bi-Lo and Riverside, focused on salads with the promotion to tap into consumers' annual resolutions to lose weight or at least cut their calorie intake.

Launched early last month in all stores, the dairy-case promo aimed to increas

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