THE DARK SIDE

Is chocolate the new health food?Most people don't need an excuse to eat chocolate. But as the health claims of dark varieties become more known, their popularity has surged.Most dark chocolate, which usually is high-end, used to be sold through health food or specialty stores. Now, more traditional retailers are carrying it -- and finding there's no one right way to merchandise it.Clemens Family

Is chocolate the new health food?

Most people don't need an excuse to eat chocolate. But as the health claims of dark varieties become more known, their popularity has surged.

Most dark chocolate, which usually is high-end, used to be sold through health food or specialty stores. Now, more traditional retailers are carrying it -- and finding there's no one right way to merchandise it.

Clemens Family Markets, a 20-unit chain based in Kulpsville, Pa., places natural

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