DARWINIAN MARKETING IN A SOFT ECONOMY

The economy is soft. Capital budgets are shrinking. Projections for growth remain conservative. Even the cheerleaders on "The Street" are not able to boost optimism as they once could.Instead of adapting to change and seizing opportunities to strengthen market position, many businesses are committing one critical error -- slashing marketing budgets.Sure, marketing is an easy target. Quick savings

The economy is soft. Capital budgets are shrinking. Projections for growth remain conservative. Even the cheerleaders on "The Street" are not able to boost optimism as they once could.

Instead of adapting to change and seizing opportunities to strengthen market position, many businesses are committing one critical error -- slashing marketing budgets.

Sure, marketing is an easy target. Quick savings can be achieved by cutting programs. But in the haste to achieve these savings,

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