DATA-BASE TEST LEADS TO VERYFINE TUNING

WESTFORD, Mass. -- Veryfine Products here is making changes to one of its products, based on the results of a consumer usage test conducted through a major supermarket chain's electronic frequent shopper program data base."Veryfine was evaluating two potential product changes to our key juice products," Linda Forbess, director of marketing research at Veryfine, told Brand Marketing."As part of the

WESTFORD, Mass. -- Veryfine Products here is making changes to one of its products, based on the results of a consumer usage test conducted through a major supermarket chain's electronic frequent shopper program data base.

"Veryfine was evaluating two potential product changes to our key juice products," Linda Forbess, director of marketing research at Veryfine, told Brand Marketing.

"As part of the evaluation process, it was important to us to measure consumer reaction to the

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